Regional Director of Sales and Marketing - Northern California

Department: Home Office / Corporate
Community: Home Office
Location: Salinas, CA

Regional Director of Sales and Marketing

Ideal candidate will reside in Northern CA.

Take your sales career to the next level with Oakmont Management Group. We are seeking a dynamic Regional Director of Sales and Marketing who can lead the sales efforts in their region. This position will support our senior living communities in Northern CA.

This position will work with the SVP of Sales & Marketing to establish and carry-out the marketing plans at each Community. The Regional Director of Sales & Marketing will oversee the sales process and all onsite marketing, ensuring all sales efforts are being completed thoroughly and effectively, while up to Oakmont standards.

Salary range: $140k - $160k

Position Responsibilities:

  • With input from the Executive Director, will oversee hiring and termination of sales staff at Community level including:
    • Doing all final interviews of candidates.
    • Create and oversee training process and procedures including shadowing tours and outreach efforts, etc.
    • Partake in annual reviews and success plans when necessary.
  • Oversee sales process at each community
  • Work closely with the sales team to create specific marketing plans for each community.
  • Evaluate sales ratios, and provide ongoing training to sales team
  • Establish business development expectations and monitor the level of efficiency at each community.
  • Plan and partake in annual sales meetings.
  • Create and maintain marketing process and procedures manual for communities.
  • Conduct ongoing mystery shops with third party company to ensure quality control.
  • Oversee Regional Sales Specialist.
  • Communicate regularly with Executive Directors to discuss the performance of the Sales teams at each respective community. Identify opportunities to grow, mentor and/or promote the Sales Directors.
  • Meet or exceed occupancy and revenue goals within your region.
  • Provide feedback and recommendations to upper level management with the goal to achieve and maintain excellent occupancy standards, revenue goals and best practices.

General Duties

  • Understand and ensure compliance with all Federal (Title22) and state regulations concerning the department.
  • Maintain a safe and secure environment for all team members, residents and guests, following established safety standards while dealing with a community. Immediately report all hazardous conditions and equipment safety issues the Executive Director.
  • Communicate effectively and display tactfulness and friendliness when dealing with residents, families, visitors, co-workers, and supervisors.
  • Support a positive and professional image through actions and professional attire.
  • Perform other miscellaneous duties that are consistent with the position and assigned by upper management.
  • Adhere to guidelines in the employee handbook.
  • Attend required meetings as directed.
  • Demonstrate flexibility in schedule by consistently traveling to properties to provide support as needed.
  • Use discretion while spending company money responsibly.

Specific Knowledge, Skills, Licenses, Certifications, Etc.

  • Requires a Bachelor’s degree in Communications, Public Relations, Marketing, or a related field or equivalent experience.
  • Requires 2 years of experience working in the senior industry in a multi-site or regional sales capacity.
  • Experience with direct sales in Memory Care and Assisted Living.
  • Ability to make decisions, solve problems, and prioritize tasks and projects.
  • Must be highly motivated and able to work and travel independently without supervision.
  • Be mobile and able to perform the physical requirements of the job.
  • Must pass a physical and criminal record clearance prior to employment.
  • Must be willing and able to travel a minimum of 60% of the time.

With communities across California, Hawaii, and Nevada, opportunities for career growth, relocation, and travel are significant. In addition, eligible team members may enjoy the following benefits:

  • Medical, Dental, and Vision benefits
  • Vacation, Personal Day, Sick Pay, Holidays
  • Complimentary Meals
  • Bonus Opportunities
  • Company Paid Life Insurance
  • Team Member Discount Program (LifeMart)
  • 401(k) Savings Plan with Company Match
  • Recognition Programs
  • Student Loan Refinancing
  • Tuition Reimbursement
  • Pet Insurance
  • Employee Assistance Program
  • Emergency Financial Assistance

Oakmont Management Group, based in Irvine, California, is a recognized leader in the senior living industry that manages a portfolio of communities under the Oakmont Senior Living and Ivy Living brands. OMG serves thousands of seniors across communities in California, Nevada, and Hawaii. At OMG, we strive to create an atmosphere of family and community among team members, residents, and resident family members. We know that caring and meaningful relationships are the foundation of a rewarding life, and our team is hand-selected for their skills, previous experience, and passion for working with the elderly. Our practice is to incorporate joy and laughter alongside our expectations of excellence. Walk into our communities and feel our pride of ownership and commitment to service.

Oakmont Management Group is an Equal Opportunity Employer.